We've long believed longevity is built in the gym—lifting heavier, running faster, pushing harder. But emerging research on aging points somewhere else entirely: the nervous system.
We've optimized training, nutrition, and performance analytics. Yet, this critical frontier remains overlooked. Your performance ultimately depends on how well your nervous system adapts to stress and cumulative load. Aging isn't just weaker muscles or slower metabolism.
At its core, it's a loss of adaptability—the body's ability to respond to stress and return to balance. And that adaptability is governed by the nervous system.
Even with perfect nutrition and training, a chronically activated nervous system accelerates aging.
Studies consistently show that people with well-regulated nervous systems experience slower biological aging, better mitochondrial function, improved insulin sensitivity, lower chronic inflammation, and faster recovery from physical and emotional stress.
Fortunately, the nervous system can be trained, just like a muscle. It adapts based on how you support and care for it. Practices such as breath control, controlled stress exposure, supportive recovery as provided by our formulas, and stillness teaches the body the crucial skills of how to regulate stress and slow aging.
When the nervous system learns to recover effectively, the body finally has the resources it needs to repair, rebuild, and regenerate.
With input gathered from the global wellness community, Lehua has developed plant-derived, effective formulas that support the nervous system, metabolic health, blood sugar balance, and normal liver function.
When these systems are in balance, the body responds differently. It can naturally release excess weight, support healthy appetite regulation, lower cortisol levels, and improve sleep.
We have identified three key moments throughout the day where the nervous system can be supported, trained, and restored. We make elixirs and lozenges.
This moment typically occurs in the morning or mid-afternoon, when people seek energy and mental clarity. Coffee is often used to increase alertness, but it can also spike cortisol. The Sunshine Formula delivers a more balanced form of energy—calm, sustained, and nourishing.
This moment arises when people feel the need to pause or "take a break." Many turn to cigarettes to regulate stress. Our Forest Bath Formula provides a nourishing, calming alternative designed to ease these urges and support nervous system balance.
This moment is associated with relaxation and release. Alcohol is commonly used to decompress. Our Cozy Formula is designed to gently relieve tension from the day while promoting a deep sense of comfort and relaxation.
The wellness industry needs a brand built around emerging research on nervous system health as a driver of recovery. Lehua creates the optimal and most convenient choice for people to feel their best.
Consumers now spend as much on wellness as healthcare, with over 50% of U.S. consumers prioritizing it daily. Mindfulness and recovery are emerging as sustained, long-term trends.
Global SAM — Functional wellness, botanical supplements, and mindful recovery products
Adoption & Demand
Consumers integrating functional wellness into daily routines.
Why We Need Lehua Now
Recovery supplements are entering the market, but the right formulations have yet to meet demand. For travelers under amplified physiological stress, athletes, and individuals with demanding lifestyles, performance restoration is essential. Recovery is the performance multiplier of the future.
Performance gains are built through marginal improvements. Consumers need supplements that deliver precise results within routines that fit seamlessly into daily life.
Lehua delivers natural, consistent recovery—supporting performance where it matters most.
Sales through Lehua's website and digital channels supporting higher-margin customer relationships.
Natural grocery retailers, specialty wellness stores, and e-commerce partners enabling national scale. COGS: $2.00 · SRP: $6.75 · Retailer margin ~40% · Distributor margin ~15% · Broker fee ~5%
Build a premium wellness brand through natural retail, e-commerce, and strategic partnerships. Lehua combines botanical wellness products with community-driven brand building and omni-channel distribution.
Initial Platforms
$20M+ Revenue Target by 2028. Revenue projections across direct-to-consumer and wholesale & retail channels.
Brand development, customer acquisition, and strategic partnerships
Internal and external product development, manufacturing, supply chain, and legal
Core team growth, operations, and logistics
Website, office, and administrative infrastructure
Lehua is raising $3M to achieve key milestones over the next 18 months, including product scale, brand launch, and retail expansion. Funds will be allocated to product development and production (30%), payroll (25%), marketing (40%), and operations (5%).
The technical team leads and brought forth numberable brands in the CPG space.
Aata Devera's interest in plant-based medicine was cultivated on her family's estate, where her mother, an integrative medicine doctor, would develop wellness practices centered in community-focused values. After earning her B.A. at the University of Hawaii, Aata went on to become a managing partner at a boutique impact investing firm. Aata has studied traditional native Hawaiian plant medicine.
Tai Hawkins was born and raised in Kailua, Hawai'i. Tai is a cultural anthropologist, herbalist, acupuncturist, massage therapist. After earning her Bachelor's in Cultural Anthropology and Dance from Stanford University, Tai holds a master's degree in Oriental Medicine from the Institute of Clinical Acupuncture in Honolulu and trained in China.
Eric has been a natural product industry enthusiast for over 20 years and counting. He is the co-founder of Steaz, a leading organic tea brand that was strategically acquired in 2016 as well as member of Runa tea which was successfully sold in 2018. He is a proud recipient of the 2007 "Sustainable Business of the Year Award," a 4-time Annual Winner BevNET.com "Best Product of the Year Award," a Top 50 Beverage World Magazine Disruptor and is an active Nutrition Capital Network Selection Committee Member. Brand Experience: Steaz, Runa, Good Catch, Country Life, Cool Beans, GoodSam.
Markus heads operations, business planning and governance functions for business units, focused on packed solutions and knowledge management. He was previously the director of supply chain, the VP of corporate strategy and head of operations at SAP.